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Interview reports

I've put a big emphasis into creating interview reports with leaders in the space. These give us content that can be repurposed across different channels and help us grow our audience by taking advantage of the audiences these leaders have already built.

What makes a 5-star business?

As a customer review platform, Trustpilot has a wide range of star ratings on our platform. I wanted to learn more about what 5-star businesses were getting right, so we could market those insights to lower rated customers and prospects interested in creating a better experience for their own customers.

I interviewed some 5-star businesses on our platform with a wide range of questions on what customer love meant to them and how they continued to delight their customers. This report is the highlights from those interviews.

The workforce of the future: the rise of contingent work

When I was at Worksome we were a new solution (contingent workforce management) in a pretty new category. This was right after the pandemic, as ways of working were changing pretty drastically.

Instead of trying to take a stance as a brand on what the future workforce could look like, I interviewed future of work and contingent work experts to get their insights and predictions. These were the top trends from those interviews on how the global workforce might continue to change.

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